Stargirl Strategy

Insights

Practical thinking on social media strategy, content systems, and growing brands across markets.

Insights • June 9, 2026

Vanity metrics vs. metrics that grow revenue

Likes are easy to grow and barely connected to revenue. The shorter list of numbers we actually watch, in order.

Insights • May 26, 2026

Selling across borders isn't a bigger version of the same job. Same brand, different conversation — here's how we run it.

Insights • May 12, 2026

Most brands don't have a content problem — they have a system problem. Here's what a repeatable content engine actually looks like.