3
qualified paid leads
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Zeta Brent Study Abroad: Meta Ads
3 paid leads converted into £30,000+ in revenue.
120%+
reach growth during the campaign
Challenge
What was getting in the way
High ad spend was generating traffic but not qualified conversions. Cost per acquisition was unsustainable.
Execution
What we built and ran
Rebuilt the campaign around messaging conversion ads targeting high-intent prospects. Tightened audience, rewrote ad copy, and structured a landing funnel that qualified leads before contact.
Project overview
How the engagement was structured
Zeta Brent did not need more cheap traffic. They needed fewer, better enquiries from people who were already close to a buying decision.
We tightened the audience, simplified the offer, and reworked the messaging around intent instead of general awareness. Every part of the funnel was rebuilt to pre-qualify before a conversation happened.
That shift turned a bloated ads setup into a compact acquisition system that produced a small number of high-value conversions instead of vanity metrics.
Proof points
£30K+
revenue from 3 leads
3
qualified paid leads
120%+
reach growth during the campaign
Gallery
Selected visuals from the work
What we actually did
The work behind the outcome
Each item below is part of the delivery, not filler. This is the stack that made the result plausible.
Rebuilt the Meta campaign around high-intent messaging and tighter audiences.
Simplified the offer and landing path to pre-qualify leads before contact.
Restructured creative testing to focus on conversion-qualified messaging.
Reviewed campaign performance daily and cut waste aggressively.
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